Usage Guidelines

Please read these guidelines before using the SimsFilmFest logo. Remember that the logo must never be altered or distorted, always use our official and unmodified logo to represent us.


The SimsFilmFest logo

Clear space

When you’re using the logo with other graphic elements, make sure you give our logo some room. Keep enough space around the logo so it appears clean and uncluttered.

Brand Logo Space Image

Try using the width of the “I” as a base for clear space. The important thing to remember is to keep enough space around the logos so they appear clean and uncluttered.

Common errors

The identity system must not be altered or manipulated. Always present the logo fully, being clearly visible. The examples below illustrate some of the most common application errors.

Brand Logo Dont's Image

Do not…
✘ alter or partially cover the logo.
✘ alter the proportions, position or letter spacing.
✘ stretch, condense, distort or separate logo elements.
✘ alter the color or add effects (drop shadow, glow, etc).
✘ replace the logotype with another typeface.
✘ place an image within the logotype.
✘ rotate (vertically, horizontally or diagonally) or flip.

Color Specifications

There are two ways to represent the color of the SimsFilmFest logo: Full Color (colored plumbbob) or Monochrome (black & white).

Brand Logo Colors Image

For backgrounds lighter than 50% gray, you should use the dark colored logos. For backgrounds darker than 40% gray, you should use the light colored logos.

The plumbbob is always in the blue color palette: #37bffa#2eace4; #2999cb; #2487b1.

More information

To download the SimsFilmFest logo files, please visit the Downloads page.

Any usage not addressed by the guidelines on this site needs to be reviewed by our staff. SimsFilmFest reserves the right to object to any inappropriate uses of its logos at any time.

The Sims International Film Festival was created in 2010 as a way to foster creativity in The Sims community through machinima, an art form that uses video game footage to make movies. Over the years, as new entries in The Sims franchise were released and new editing methods became available, we’ve seen a lot of changes, but one thing has remained constant: our commitment to showcasing the creativity of this community and inspiring new artists.

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